Nor1 is an innovative Silicon Valley company that enables its travel industry partners to offer travelers an upgraded experience, while boosting the partners' bottom line.

Nor1's flagship product, eStandby Upgrade®, enables Nor1's partners to offer travelers the opportunity to upgrade their travel experience, if upgraded inventory is available at the time of the traveler's check-in.

Leveraging its innovative and patented eStandby Upgrade up-sell processes, Nor1 generates incremental net revenue for its partners in the travel industry by maximizing the margins and profits from its travel partners' perishable inventories. Nor1 is currently generating revenue for multiple customers, including international mega-chains, regional hotel groups, and individual properties in resorts and major cities around the world.