Nor1

At Nor1, the Only Direction
We’re Focused On Is Up.


As a thought leader in pricing and merchandising technology, Nor1 is helping to find additional ways to maximize revenue outside traditional purchasing processes using scientific and data-driven analysis. 

Nor1 patents and patents-pending are focused on perishable inventory serving a variety of industries, while its core solutions are designed to service the hospitality industry.

Consumers are becoming savvier in their selection of goods and services. Nor1 is helping its customers, like Hilton, Hyatt and Carlson Hotels, to respond to their consumers with a clearer understanding of what guests want, will pay for, and improve the way its offered to them.

The recent introduction of PRiME™, the company’s proprietary pricing and merchandising platform, revolutionizes the way in which travel suppliers monetize their products and services. The statistically driven PRiME engine instantly analyzes millions of points of data to make product selection, pricing, and display ranking decisions that are most likely to maximize incremental revenue. Nor1’s unprecedented analytics uniquely enable its customers to more precisely predict the perceived value of their products and services.

With an evolving suite of product and services, including its signature eStandby™ solution, Nor1 is creating the fusion between technology and customer experience.