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At Nor1, We’ll Always Be Learning
by admin
on March 19, 2012
in Technology
with Comments Off on At Nor1, We’ll Always Be Learning

At Nor1, We’ll Always Be Learning

By Sanjay Wahi
VP Analytics & Product Intelligence
Nor1, Inc.

Optimization Philosophy

It is a best practice within the ecommerce and consumer internet industry to constantly “test, learn, and refine,” and one that Nor1 wholeheartedly embraces.  The reality of product development is that sometimes small things make a big difference and sometimes big things make no difference at all, or they produce negative results.  Experimentation is an excellent tool for finding out which is which.

Our philosophy at Nor1 is that we should constantly be running experiments and measuring the results of subtle changes that are quickly deployed to a subset of hotel properties or guests.  We encourage our employees and customers to embrace a data-driven culture such that we remove the opinion from decision-making and learn to trust the evidence. Sometimes we simply confirm what we already thought, but often we are surprised by what we learn, and in this way we open the intrepid doorway to innovation.

Learn More, Upgrade More?

One recently concluded experiment was to test the impact of the words “Learn More” on the eStandby Upgrade® call to action image.  The wording had always been on the image and we wanted to verify that it helped drive guest interest and subsequent upgrade requests.

It turns out that by removing the words Learn More from the bottom right hand corner, we were able to increase conversion of upgrade requests by 11%!

Key Experimentation Tenets

There are many factors that influence the design and execution of a successful experiment. Below we highlight many of the key tenets:

1)     Understand what you are testing. Start with a clear hypothesis, define the metrics that matter, and the business decision to be made.  At the end of the experiment you want to take an action that is based on what you learned.

2)     Randomly expose guests to the variants.  It is critical to employ random sampling techniques to ensure guests that are exposed to an experiment are representative of the entire population.  By doing this, we can be more certain that the results of the experiment are generalizable and are due to what we tested, as opposed to a confounding factor that was not considered.

3)     Get statistically significant results as fast as possible while mitigating risk.  In order to make decisions quickly, we need to expose enough bookings to our various treatments.  We start by first rolling out the experiment to a select online slots number of properties to ensure the mechanics are working as planned.  Once we are confident that the experiment is working as intended, we then expose additional properties to ensure we have a representative sample and sufficient volume.

4)     Have procedures in place for quick rollbacks if necessary.  It’s important to identify any key metric movements that would indicate an immediate need to stop a test.  By doing so, we can ensure that there is no major harm done to guest experience, brand image, or revenue metrics.

5)     Trust the data.  During the planning of the experiment, it is critical to use judgement when deciding what to measure along with any caveats to consider. A simple rule of thumb is to collect the data the helps make a business decision.  Once an experiment is completed and statistically valid, it is essential to trust the evidence even if it’s counter to what you thought would happen.

6)     Communicate findings to stakeholders.  Each successfully completed experiment provides insights about consumer behavior.  It is our goal to share relevant information to key stakeholders on a periodic basis to help further their understanding.

Continuous optimization is a core principal and practice at Nor1, and by following these six tenets of experimentation, we will continue to accelerate the pace of innovation on behalf of our customers. 

Nor1 Unveils New Brand Identity; Relaunches Corporate Website
by admin
on February 28, 2012
in Corporate
with Comments Off on Nor1 Unveils New Brand Identity; Relaunches Corporate Website

Nor1 Unveils New Brand Identity; Relaunches Corporate Website

SUNNYVALE, CA – February 22, 2012 – It’s Here! Nor1, the technology leader in upsell solutions, is proud to announce the release of its new brand identity. The change includes a redesigned company website and overall re-branding in support of the company’s commitment to technology and the hospitality industry, and further solidifies the company”s leadership position.

The new visual identity represents “innovation” and “guest relations” featuring a custom graphic color-wheel that morphs its shape and images in context to the company’s solutions and services. The overall look reflects Nor1’s pledge of perpetual innovation in addition to being client-driven, data-driven, creative, responsive, and a thorough organization that continues to expand its presence in the hospitality technology market.

“We wanted to be sure that the appropriate information and resources were available for our hospitality customers to learn about Nor1 products and innovations,” said Art Norins, Founder and CEO of Nor1, Inc. “Equally important was that our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry.”

The primary objective of the new Nor1 website is to serve as an effective business development tool. Highlights of the new, include:

  • Solutions – The Solutions page provides a clear positioning of Nor1’s technology innovations and overall corporate ethos.
  • eStandby Upgrade – Deep insight has been added on the company’s signature solution page arming both existing and future hotel partners with the information they need to begin increasing revenue and guest satisfaction.
  • eStandby Upgrade Support Tab– This Tab gives key guidance for eStandby Upgrade casino integration and customer service.
  • eStandby Upgrade Sign-up Tab – Through an easy to fill online form, hotels can now begin the eStandby implementation process from the website.
  • Nor1 Blog – This is where the best casino online technology minds of Silicon Valley and hospitality revenue management come together to offer articles, tips, musings and company information in an open, engaging environment.
  • Nor1 Careers – A clean and clear page to attract top engineering and hospitality talent.

About Nor1, Inc.

Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize revenues for hotels and resorts worldwide including Hilton, Hyatt, InterContinental and Carlson hotels. Nor1 products include its signature eStandby Upgrade® and the FrontDesk Upsell™ both powered by PRiME™, the decision intelligence engine, that makes product selection, upsell pricing, and display ranking decisions customized for each hotel guest.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Goldman Sachs and Accel Partners. For more information, please visit

The Nor1 Team is BOWLED over by our new website! We hope you like it, too!
by admin
on February 10, 2012
in Corporate
with Comments Off on The Nor1 Team is BOWLED over by our new website! We hope you like it, too!

The Nor1 Team is BOWLED over by our new website! We hope you like it, too!

The Nor1 Team is BOWLED over by our online casino new website! online casino We hope you like it, too!

Attention Revenue Managers: 10 Tips for eStandby Success
by admin
on February 10, 2012
in Hospitality
with Comments Off on Attention Revenue Managers: 10 Tips for eStandby Success

Attention Revenue Managers: 10 Tips for eStandby Success

  1. Don’t procrastinate. In the hectic world of hotel daily life, many tasks compete for your time. One way to avoid a last minute crunch is to handle your eStandby Upgrade responsibilities early in the day, or even several days before guest arrival, especially, if you know the desired room type will usually be available. You will be less likely to miss the revenue opportunity!
  2. Just because you are full, doesn’t mean you can’t upgrade. In fact, many of our skilled users make most of their money when they are full, because they usually have sold more lower-rated rooms than they have in actual inventory, or they have Run of House rooms that can be placed anywhere. Simply award your e Standby upgrades first to get paid for them, then, handle the rest of the room moves as needed to balance the house. SOLD OUT. Don’t forget, just because you are sold out does not mean you can’t earn more revenue. Upgrades may be available and you can increase RevPAR without increasing occupancy by awarding them from the SmartQ.
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