News and Updates


August 14, 2014
In-depth—how hotels are slowly climbing the mountain of ancillary sales
For nearly a decade Nor1, the mobile upsell platform for hotels, has been standing on the mountaintop, shouting to hotels about the potential for ancillary sales and merchandizing. Read more >



June 27, 2014
ROC Rolls into The Second Half of 2014
Amidst a sense of industry wide optimism – hundreds of RMprofessionals, distribution specialists and hotel industry senior executives gathered in Los Angeles to mark what has become a watershed conference for revenue professionals each year… Read More >


December 12, 2013
DDD Sources Photographs to Deliver Value to Travelers
Web Research and Image Curation for Hospitality Technology Leader, Nor1
When selecting a travel destination, a picture is worth a thousand words. Digital Divide Data recently kicked off a three-month project… Read More >


October 23, 2013
It’s all about the upsell: get ready for the big mobile shake out
Forget capturing loyal guests long before a trip, today it’s all about the upsell from booking onwards… Read More >


September 25, 2013
Nor1 acquires FlexTrip, brings tours and activities to customer systems for hotels
More movement at the tours and activities end of the industry as hospitality technology company Nor1 buys the FlexTrip distribution network. Read more >


September 12, 2013
InterContinental Hotels Group Partners With Nor1
Silicon Valley’s Nor1, Inc. and InterContinental Hotels Group (NYSEIHG [FREE Stock Trend Analysis]) have strengthened their strategic partnership with the global rollout… Read more >


September 12, 2013
The Hotel Yearbook 2014 – Technology
The upsell advantage and the impact of mobile on hotel revenue.
by Jason Bryant




September 11, 2013 
Nor1, Inc.’s Pre-arrival Upsell Solution Selected by InterContinental Hotels Group
InterContinental Hotels Group (IHG) has strengthened its strategic partnership with Nor1, Inc. by implementing the global roll-out of eStandby Upgrade, a pre-arrival upsell solution…  Read more >



September 9, 2013
Excelling with the upsell requires an analytical approach
Smart upselling today is not only a significant way to garner incremental revenue but it can also play an important role in achieving high customer satisfaction scores…. Read More >

June 19, 2013
Finding Deals With Paid Upgrades
With all the complaints about escalating fees that travelers have to pay, another pricing trend is on the rise that some customers may actually like: paid upgrades… Read More >



June 18, 2013
HSMAI, Nor1 Announce White Paper on Upselling As a Sales and Marketing Tactic
The Hospitality Sales and Marketing Association International (HSMAI), in partnership with Nor1, the technology leader in upsell solutions, today released a new white paper entitled, “When More is More… Read More >


TTG Middle East & North Africa

May 23, 2013
Kempinski Hotels and Nor1 partner up to enhance guest experience
Kempinski Hotels has announced that it has selected Nor1 to provide its data-driven upsell platform for the portfolio of 80 luxury properties… Read More >


TTG Middle East & North Africa

April 4, 2013
Passkey and Nor1 launch new capabilities for hotels to capture increased upsell revenue
Passkey and Nor1, hospitality industry providers of upsell solutions, have announced the launch of new capabilities set to allow hotels
to capture even more…

February 14, 2013
Personalized Commerce
Nor1 takes a data driven approach to help staff upsell guests while improving the hotel’s bottom line and overall operation… Read More >

Hospitality On

February 4, 2013
Marketing: prime objective is to upsell
Through its patented pricing and merchandising engine (PRiME), Nor1 makes it possible to increase revenue through an improved and individualized upsell method by using tailored to-guest information to make both a price and product decision simultaneously…. Read More >



January 18, 2013
The tip of the iceberg: the quest for bigger and better upsell opportunities heats up
If you want to make the most of your ‘big data’ to upsell more to guests, you need far more than business intelligence. Pamela Whitby talks to a company that believes it is getting close to perfecting the art of upselling… Read More >

Adrian Awards Winner 2012

January 11, 2013
Nor1 wins 2012 HSMAI Adrian Awards for Public Relations!

Travopia Logo

December 19, 2012
Nor1, Data Driven Upsell Solutions Provider Secures $9 Million Series B Funding From Concur
Nor1, a data driven company in Silicon Valley that provides upsell solutions for hospitality industry raised $9 Million in Series B funding by Concur… Read More >


Geek Wire

December 18, 2012
Concur leads $9 million investment in Nor1, a service to help hotels upsell guests
Concur continues to put money to work in the online travel arena, announcing today that it is leading a $9 million investment in Nor1. The Silicon Valley company has developed a technology to help hotels upsell guests on their existing hotel reservations, driving additional revenue for hotel chains… Read More >


December 18, 2012
Concur leads $9 million investment round in Nor1′s upsell technology
Nor1, the provider of upsell technologies to the hotel industry, has closed a Series B round of $9 million led by Seattle-based Concur. Nor1′s technology focuses on increasing revenue for hotels through increasing their Average Daily Rate via higher prices and upsells, rather than an increase in occupancy… Read More >


December 18, 2012
The Funded: Wordlock, Nor1
Here are the latest fundings from Silicon Valley companies, announced or filed recently with the U.S. Securities and Exchange Commission. The Funded is a recurring feature where we post new fundings that cross our desks, as well as an archive of past fundings… Read More >


December 18, 2012
Funding Daily: Hannukah is over (Scroll down page)
Nor1, a Santa Clara-based company that creates “upsell” technology for the hospitality industry, filed with the SEC for $12 million in new funding. Nor1 offers pricing and merchandizing solutions for hotels that helps them figure out how much to charge and when… Read More>


December 18, 2012
Data-Driven Travel Pricing Engine Nor1 Raises $9M From TripIt-Acquirer Concur
Nor1, a company that powers dynamic pricing and merchandising for hotels and resorts has raised $9 Million in Series B funding led by Concur, the acquirer of TripIt. This brings the company’s total funding to nearly $18 million… Read More>

December 18, 2012
Nor1 Secures $9 Million in Series B Funding Led by Concur


November 26, 2012
Savvy upselling benefits bottom line, guests

November 16, 2012
Going Mobile: Industry Statistics, Native App vs Mobile Website, Data Driven Approach In Mobile

October 12, 2012
Hack My Trip

Hyatt eStandby Upgrades Include Free Options for Elites

September 22, 2012

Lodging Magazine
Do the Math
Download Download Article

July 25, 2012
Avvio partnership with Nor1

July 24, 2012
Finally, something BIG to get excited about in hotel technology
Download Download Article

June 12, 2012
USA Today
Just Another Points Traveler – Unexpected Complimentary Room Upgrade With Nor1 eStandby Upgrade – Cool!

May 18, 2012
Travelport partners with Nor1

May 18, 2012
Travelport agrees Nor1 partnership to boost hotel earnings

Art Norins is speaking to a sold out crowd…

March 22, 2012
At TEDxPurdueU
Purdue University, in Fowler Hall

January 20, 2012
The Daily Meal
Chain Hotels Worth Booking Now

A list of the best value-level chain hotels with impressive amenities and great eats
Read more:

June 21, 2010
7 Strategies for Hotel Upgrades

Just because you booked a standard room, doesn’t mean you have to stay in  one. Travel + Leisure gives you seven ways to sleep better.