Silicon Valley, CA – June 26, 2012 – Demonstrating its burgeoning growth, Nor1, Inc. announced today that more than 10,000 hotels including chains and properties of Hilton, Hyatt, IHG, Carlson, Joie De Vivre, Kimpton and many other European and Asian hotels brands are contracted to offer the hospitality industry’s only guest-centric, data-driven, pricing and merchandising upsell solutions.
During the first half of 2012, Nor1’s eStandby Upgrade® solution generated more than $48 Million in incremental demand for premium inventories and services. In fact, nearly three million hotel guests requested an eStandby Upgrade during the same period; demonstrating a shift in guest behavior, even with loyalty guests, to pay for upgrades and services on top of their existing reservations. The newly patented PRiME pricing and merchandising engine is an industry first, which powers the dynamic generation of upsell offers created from guest-specific, stay-specific and historical transaction data. Nor1 works with its hotel partners to realize the revenue benefits of a data-driven pricing strategy that can boost ADR without affecting occupancy.
“The average awarded eStandby price per night per awarded guest is $27.42. That’s pure profit for a hotel,” says Jason Bryant, President and Co-Founder of Nor1. “Nor1 is not here to compete with hotels’ existing rate and upsell strategies but to complement and enhance what they are already doing well and give them real bottom-line lift.”
The Revenue Management team at The Hyatt Regency Hill Country Resort knows the benefits of a strong upsell strategy:
“Our Front Office Team takes extreme pride and diligence in managing Nor1 requests, providing feedback and are truly the backbone of the resort’s success with Nor1. On the revenue side, we apply the same principles to Nor1 upgrades as we do to managing low-season and high-season demand,” says Angela Molnar Director of Revenue Management Hyatt Regency Hill Country Resort and Spa. “During high-demand time periods, we focus on increasing “ADR” as well as outside-of-the-box options to drive more traffic to the spa and golf course. Conversely, during low-demand time periods, we drive “occupancy” by focusing on increasing the total number of requests we receive. In addition, Nor1 allowed us to identify a new room type for the resort as well!”
Additionally, partnerships with GDS provider Travelport and group booking company Passkey are providing hotels even more ways to broaden the exposure of guests to upsell offers created to better the guest’s stay while boosting a property’s bottom line. Participation through these channels requires nothing extra for hotels enrolled with eStandby Upgrade and FrontDesk Upsell.
About Nor1, Inc.
Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize revenues for hotels and resorts worldwide including Hilton, Hyatt, InterContinental and Carlson hotels. Nor1 products include its signature eStandby Upgrade® and the FrontDesk Upsell™ both powered by PRiME®, the decision intelligence engine, that makes product selection, upsell pricing, and display ranking decisions customized for each hotel guest.
Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.
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Media Inquiries:
Nicole Hockin
Marketing & PR for Nor1, Inc.
Nicole.hockin@nor1.com
+1 408.355.9848
