News & Press

Nor1 and FirstView Announce Strategic Partnership Focused on Converting 3D, Virtual Reality and 360° Hotel Content into Revenue
Nor1, the leader in hospitality merchandising technology and FirstView, a VR & 360° content production studio are partnering to provide the hospitality industry with a perfect blend of room category and property-based rich content that highlights value and experience, with intelligent pricing and merchandising offers. June 12, 2018 – Silicon Valley, CA

Nor1, Inc. Acquires Stay Delightful to Further Enhance its Ability to Engage and Interact with Hotel Guests In Real-time Throughout the Reservation Lifecycle
Nor1, Inc., the leader in hospitality upgrade, upsell, and merchandising technology, today announced that it has acquired Stay Delightful, a messaging-based guest service and ancillary revenue generation platform for the hospitality industry. April 10, 2018 – Silicon Valley, CA

Nor1 Welcomes Hospitality Industry Veteran Stuart Derricott as Director of Business Development, UK and Ireland to Expand and Strengthen Client and Industry Relationships in the Region
Nor1, the leader in hospitality merchandising technology is proud to announce and welcome Stuart Derricott as Director of Business Development for UK and Ireland. Mr. Derricott will be responsible for expanding adoption of the Nor1 Pricing & Merchandising Intelligence Platform and developing and strengthening relationships with hotel groups and Hospitality Industry partners in the region. March 20, 2018 – Santa Clara, CA and London, UK

Nor1 Deploys CheckIn Merchandising™ at Foxwoods Resort Casino, Expanding Adoption of the Nor1 Pricing & Merchandising Intelligence Platform
Foxwoods Resort Casino, the largest resort casino in North America, capped a successful 2017 by launching Nor1’s CheckIn Merchandising™ resort-wide at its four towers. CheckIn Merchandising™ puts machine learning and predictive analytics at Foxwoods front-desk agents’ fingertips, and empowers them to merchandise premium inventory upon arrival to enhance their guests’ stays. January 16, 2018 – Santa Clara, CA

Nor1 and Lindner Hotels & Resorts Expand Their Partnership to Utilize the Full Nor1 Merchandising Platform Product Suite Across Lindner’s Portfolio
Nor1 and Lindner Hotels & Resorts announced their agreement to expand utilization of the Nor1 Merchandising Platform to include eXpress Upgrade™ and CheckIn Merchandising™, in addition to eStandby Upgrade®, already in use throughout the Lindner group of 37 outstanding European hotels. July 27, 2017 – Santa Clara, CA

Nor1 to Host Three Information Packed Workshops at HSMAI ROC 2017 In Toronto, Canada
Nor1, the leader in hospitality merchandising technology, is pleased to announce it will host three free workshops as part of this year’s HSMAI Revenue Optimization Conference in Toronto, Canada on June 27, 2017. June 20, 2017 – Santa Clara, CA

Nor 1 and MP-Network GmbH Partner to Provide Email Upgrade Offers With RIMS
Nor1 today announced their technology partnership with MP-Network GmbH, the inventor of RIMS, the Reservation Information Management System, to provide state-of-the-art email guest communication for hotels and hotel chains. May 30, 2017 – Santa Clara, CA

Nor1 Partners with HBD to Create Global Solutions Partnership, Extending the Nor1 Merchandising and Intelligence Platform Throughout the Spanish Speaking Market and Establishing Local Presence in Spain
Nor1, Inc. and HBD Consulting Partners S.L. announced today that they have entered into a joint relationship to extend the Nor1 Merchandising and Intelligence Platform throughout the Spanish market. May 2, 2017 – Silicon Valley, CA and Barcelona, Spain

Nor1 to Introduce Innovative Machine Learning Pricing Methodology at INFORMS 2017 Business Analytics Conference
Nor1’s Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation “Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue” on Monday, April 3 from 11:30 am – 12:20 pm at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas. March 23, 2017 – Santa Clara, CA and Las Vegas, NV

Nor1 and AccorHotels Announce Expanded Global Partnership to Increase Guest Satisfaction and Upgrade Revenue using Nor1’s Merchandising Platform
Nor1’s merchandising tools to be deployed across the AccorHotels portfolio of upscale and luxury hotels. March 2, 2017 – Santa Clara, CA

Nor1’s CheckIn Merchandising™ Product Deployed at Atlantis Paradise Island, Bahamas to Enhance Guest Experience and Optimize Revenue from Premium Inventory
The adoption of Nor1’s Merchandising Platform has been expanded to include CheckIn Merchandising™ at Atlantis, the Bahamas based 3,500 room mega-resort to enable their front-desk agents to merchandise their premium inventory and enhance their guests’ stay upon arrival. January 23, 2017 – Santa Clara, CA

Nor1 Adds Mobile Based Confirmed Upsell Through Its eXpress Upgrade™ Product
Continuing its mission to provide upsell opportunities throughout the hotel booking lifecycle, Nor1 introduces eXpress Upgrade™, which offers guests confirmed upgrades based on real-time inventory with pricing and merchandising through Nor1’s patented PRiME® engine and works seamlessly with all other Nor1 Merchandising Platform products. January 19, 2017 – Santa Clara, CA

Nor1 Opens Las Vegas Office, Brings Pavan Kapur Onboard to Lead Global Gaming
Nor1, the leader in hospitality merchandising technology is proud to welcome Pavan Kapur as Senior Vice President of Global Gaming. Mr. Kapur will be responsible for the leadership of the Global Gaming team and driving sales of the Nor1 Merchandising Platform throughout the Global Gaming Industry. Mr. Kapur will oversee the opening of a Nor1 office in Las Vegas to address the strong demand for the Nor1 Merchandising Platform. January 17, 2017 – Santa Clara, CA and Las Vegas, NV

Nor1 Releases Universal Upsell Management Portal Providing Hoteliers with a “One-Stop Shop” to Strategically Manage their Complete Upsell Ecosystem and to Convert the Huge Guest Demand for Upsells to Revenue.
In response to the significant demand by guests for upsells and creative merchandising, Nor1 released their Universal Upsell Management Portal last month. With a modernized and optimized interface, improved functionality and built-in access to help and training, the new management portal assures hoteliers have the ability to strategically and intelligently manage every aspect of upsell revenue optimization. November 1, 2016 – Santa Clara, CA

Nor1 and Mövenpick Hotels and Resorts Announce an Expanded Worldwide Partnership to Increase Upsell Revenue and Enhance Guest Satisfaction using Nor1’s eStandby® Product.
Nor1 and Mövenpick Hotels & Resorts today announced a deeper commitment to deploy Nor1’s eStandby Upgrade® product across the entire Mövenpick portfolio. July 26, 2016 – Santa Clara, CA

Nor1 Implements its New CheckIn Merchandising™ Solution at the Legendary Knickerbocker Hotel in the Heart of New York’s Times Square.
Nor1, the leader in hospitality merchandising technology, announced today that CheckIn Merchandising™, the latest addition to the Nor1 Merchandising Platform, is now empowering front desk personnel at The Knickerbocker Hotel. June 14, 2016 – Santa Clara, CA

Nor1 to Host Hospitality Merchandising Workshop at HSMAI ROC on June 21, 2016.
Discover merchandising best practices to enhance the guest experience and drive revenue. May 24, 2016 – Santa Clara, CA

Nor1 Expands Partnership with Eldorado Resorts, Inc. to Further Deploy the Nor1 Merchandising Platform at Circus Circus Resort Casino Reno and Eldorado Resort Casino Reno.
Eldorado Resorts, Inc. has signed to bring Nor1’s Merchandising Platform to their other holdings, Eldorado Resort Casino and Circus Circus Resort Casino. May 18, 2016 – Santa Clara, CA

Nor1’s New CheckIn Merchandising™ Technology Selected by Highgate for Portfolio-Wide Implementation.
Nor1’s CheckIn Merchandising™, will be implemented across Highgate’s portfolio of 100 hotels and 27,000 rooms in key gateway markets worldwide. May 10, 2016 – Santa Clara, CA

Nor1 Signs Agreement with Atlantis, Paradise Island, Bahamas to Adopt the Nor1 Merchandising Platform.
Nor1’s Merchandising Platform will be used by Atlantis, the Bahamas based 3,500 room mega-resort to help them price and merchandise their premium inventory, and drive ancillary revenue by offering its guests relevant and timely upsell offers with eStandby Upgrade®. September 29, 2015 – Santa Clara, CA

Nor1 Signs Agreement with Hersha Hospitality Management (HHM) to Adopt the Nor1 Merchandising Platform, to Drive Ancillary Revenue and Enhance Guest Stays at their Independent Collection Properties.
Nor1’s Merchandising Platform will be used by HHM to help them price and merchandise their premium inventory with eStandby Upgrade®, and engage customers in real-time, with brand-centric offers through eReach™ at their Independent Collection (IC) hotels, which are located in standout neighborhoods of gateway cities across the U.S. September 10, 2015 – Santa Clara, CA

Wyndham to Deliver Personalized, Pre-Arrival Upgrade Offers to Guests Globally.
Company leverages new offering to help drive ancillary revenue opportunities for hotel owners. March 26, 2015 – Parsippany, NJ

Nor1 Signs Palms Casino Resort to Utilize Nor1’s Intelligent, Mobile Merchandising Platform, eReach™.
After a year of utilizing Nor1’s flagship eStandby Upgrade product, used to drive ancillary revenue by offering its guests relevant and timely upsell offers, Palms Casino Resort has deployed eReach™ to further extend their ability to enhance the guest’s experience and monetize timely offers. March 2, 2015 – Santa Clara, CA

Nor1 and Accor Announce Worldwide Partnership to Increase Guest Satisfaction and Boost Upselling Revenue using Nor1’s eStandby Upselling Product
Nor1 and Accor announced a partnership to deploy Nor1’s eStandby upselling product across the Accor portfolio of upscale and luxury hotels to help its properties drive ancillary revenue by offering its guests relevant and timely upsell offers. The partnership follows the successful pilot of eStandby across Accor properties in North America, Europe and Asia. December 18, 2014 – Santa Clara, CA

Nor 1 Announces its Nor1 Merchandising Platform™ — To Help Travel Providers Connect with Hotel Guests, and Generate Revenue, Throughout the Lifecycle of a Trip
Nor1, the technology leader in travel merchandising, announced the launch of its Nor1 Merchandising Platform, a pricing and analytics engine that helps travel providers generate revenue throughout the lifecycle of a hotel guest’s trip – beginning at booking and continuing through the stay on property and after departure. December 2, 2014 – Santa Clara, CA

Nor1 and Rocco Forte Hotels Partner to Delight Guests and Enhance Their Experience With Customized Upsell Opportunities
Nor1, whose upsell solutions have helped thousands of hoteliers worldwide generate ancillary revenue, announced that it has been selected by Rocco Forte Hotels for the implementation of Nor1’s eStandby Upgrade solution, providing their iconic hotels in the finest destinations in Europe with the tools to further delight their valued guests by providing upgrade opportunities to their hotels’ premium inventory. September 15, 2014 – Santa Clara, CA

UAE’s Danat Hotels & Resorts Boost Revenue and Increase Front Desk Efficiencies Thanks to Nor1’s eStandby Upselling Product
As occupancies continue to improve worldwide, Danat Hotels & Resorts ( is deploying Nor1’s eStandby upselling product to help its upscale hotel portfolio realize thousands of dollars in upselling revenue each week, as travelers increasingly seize the opportunity to pre-book premium inventory via targeted offers, prior to check-in. September 15, 2014 – London, UK

Nor1 Announces eReach
Nor1, whose upsell solutions have helped hoteliers generate more than $500 million dollars in incremental revenue, announced the launch of eReach, a new mobile merchandising solution that helps hotels increase revenue and guest satisfaction during a guest’s hotel stay, via real-time, data-driven predictive targeting. May 15, 2014 – Santa Clara, CA

Hotel Industry Veteran Sharon Duffy Joins Nor1 as SVP of Global Operations, as the Upsell Leader Expands its Footprint Worldwide
Nor1, Inc., the technology leader in upsell solutions, today announced that Sharon Duffy has joined the company as Senior Vice President of Global Operations. Duffy brings 30 years of hospitality experience to Nor1, most recently serving as VP, Brand and Franchise Revenue, at Hilton Worldwide.
Santa Clara, CA – February 5, 2014

Principal Hayley Group to Offer Hotel Guests Personalized Upgrade Offers with Nor1’s eStandby Upgrade
Strategic Agreement with Nor1, Inc. to Enhance Guest Experience for one of UK’s Leading Hospitality Brands

Wanting to give their guests a differentiated stay experience, Principal Hayley Group (PH Hotels) has entered into a partnership with Silicon Valley-based Nor1, Inc., the technology leader in upsell solutions, to make personalized upgrade offers to guests at the brand’s 23 hotels.
London and Santa Clara, CA – October 23, 2013

Nor1 Announces Acquisition of Flextrip
Nor1, Inc. the technology leader in upsell solutions, announced today that it has completed its acquisition of FlexTrip, Inc.™, a strategic player in the online distribution of tours and activities, based in Boulder, Colorado.
Santa Clara, CA –September 25, 2013

InterContinental Hotels Group Partners with Nor1, Inc. for Multi-Brand, Multi-hotel Implementation of Upsell Solutions
Silicon Valley’s Nor1, Inc. and InterContinental Hotels Group (IHG) have strengthened their strategic partnership with the global rollout of Nor1’s pre-arrival upsell solution, eStandby Upgrade®, making it available across the hospitality giant’s family of nine brands, over 4,600 hotels and in almost 100 countries and territories worldwide.
Atlanta, GA and Santa Clara, CA – September 11, 2013

Somnath Banerjee Joins Nor1 as Vice President of Engineering
Software Industry Veteran to Focus on Expanding Company Solutions to Deliver Personalized Customer Experiences
Santa Clara, CA – June 21, 2013

Nor1 Expands Global Operations to Asia Pacific
Hires Allan Taylor as Vice President of Business Development for the Region
Santa Clara, CA and Singapore – May 30, 2013

Kempinski Hotels Begin Deployment of Nor1’s Data-Driven Upsell Solutions Across Brand Portfolio
Geneva and Santa Clara, CA – May 22, 2013

Passkey and Nor1 Expand Upselling Capabilities For Hotels
Waltham, MA and Santa Clara, CA –April 3, 2013

Nor1, Inc. to Seamlessly Integrate the Industry’s Most Advanced Upselling Platform with the E-Mail Marketing Solution of Serenata
Munich, Germany and Santa Clara, CA – March 5, 2013

Louvre Hotels Group Signs On for Enterprise-Wide Upsell Success with Nor1, Inc.
Paris, France and Santa Clara, CA –February 25, 2013

Loews Hotels & Resorts to Use Nor1 eStandby Upgrade® and FrontDesk Upsell™
New York, NY and Santa Clara, CA – February 7, 2013

Nor1 Secures $9 Million in Series B Funding Led by Concur
Silicon Valley, CA –December 18, 2012

Going Mobile: Industry Statistics, Native App vs Mobile Website, Data Driven Approach In Mobile
Silicon Valley, CA – November 16, 2012

Nor1 Receives Second Patent on PRIME, the Data-driven Upsell Pricing and Merchandising Engine
Silicon Valley, CA – October 24, 2012

Six Senses Now Offering Nor1 eStandby Upgrades Across Luxury Properties
Silicon Valley, CA – October 23, 2012

New Nor1 Product Automates and Empowers the Front Desk Upsell Process
Silicon Valley, CA – June 25, 2012

Nor1 Granted Patent for Pricing and Merchandising Technology
Silicon Valley, CA – May 30, 2012

Travelport and Nor1 Team to Increase RevPAR for Hotels
Atlanta, GA and Silicon Valley, CA – May 16, 2012

Worldhotels Partners with Nor1, Inc. for Integration of Upsell Solutions
Berlin, Germany – March 5, 2012

Nor1 Unveils New Brand Identity; Relaunches Corporate Website
Sunnyvale, CA – February 22, 2012

An Upsell Offer: Nor1 to Further Maximize Revenue Opportunities for Partner Hotels on MICROS OPERA
Sunnyvale, CA – February 14, 2012

Nor1 Unveils PRiME, the Industry-leading Pricing and Merchandising Technology Platform
Silicon Valley – November 1, 2011

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