Nor 1

Connecting You With Your Customers
Like Never Before.


Current technological advances let all of us feel a bit more connected. Companies are finding new ways to better understand their customers and cater to them. At Nor1, we take it a step further. By using mathematical optimization, we turn real-time data into real-time decisions. We call it “Decision Intelligence.”

Nor1 solutions are the fusion of technology with customer experience engineered to maximize revenue opportunities. We team with hotel brands, chains and properties to deliver a better way of increasing revenue without diminishing existing pricing.  Each of Nor1’s solutions, such as our signature eStandby Upgrade®, is built by listening closely to the needs of property level staff and their guests as well as combining proven hospitality methods with leading-edge technology.

By harnessing the power of Nor1, our customers, made up of some of the largest hospitality brands in the world such as Hilton, Hyatt and Carlson Hotels, have perishable products to sell and recognize that pricing and merchandising is based on more than just seasonality and operational capacity.  With Nor1, they can grow their businesses, increase efficiencies and create goodwill with their customers without any large, up-front investments.

We’re able to perform at this level because Nor1 is staffed with a dedicated team of scientists, statisticians, hospitality leaders and e-commerce professionals, focused on one objective – building the superior technology standard for pricing and merchandising.

PRiME™, our proprietary pricing and merchandising platform, is our breakthrough decision intelligence engine, which powers guest-centric, up-sell offer generation. It uses math, statistics and technology to create relevant offers that are dynamically targeted, optimally priced, and cleverly displayed. Nor1 is the first company to provide this level of technological sophistication for the hospitality industry.

Nor1 shares in our customers’ commitment to generating increased transactional revenue. In turn, that creates new opportunities.  Whether you’re managing a world-famous brand or an individual property, you need world-class support. That’s what Nor1 is designed to offer. Nor1 empowers you to take control of your inventory and is uniquely designed to relieve some of the problems hoteliers typically face such as oversold situations and monetizing room features.

Through our data-driven solutions, Nor1 gives our partners more intelligent ways to reach their customers.