eStandby® Upgrade

eStandby

Nor1’s signature solution, is an easy-to-manage program that increases RevPAR and boosts guest satisfaction.

How it Works
Upgrades
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Powered by advanced analytics and optimization algorithms, the patented eStandby Upgrade® is Nor1’s signature upsell technology solution created to increase wallet share for hotels while giving their guests a better stay. It is a post-reservation solution which means guests are willing to pay for an upgrade on top of the reservation they already confirmed. eStandby Upgrade empowers hoteliers to monetize premium inventory and services that may otherwise go unused and undervalued. Because we are intelligently selecting and ordering the offers, the potential revenue capture is significant.

Embraced by hotels as a brand-standard, mission-critical tool; eStandby Upgrade is currently generating revenue for 1000’s of international mega-chains, regional hotel groups and independent hotels and resorts worldwide.

eStandby Upgrade Performance

“eStandby is such an easy way to convert typical guestroom requests into actual revenue! By setting aside 10-15 minutes each day to award the SmartQ, we were able to increase our year over year RevPAR growth by +0.5%!”

– Donald Hood, Revenue Manager
Hyatt Regency Orlando Airport

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Helping Your Hotel Increase Revenue Per Exposed Guest

Hotels can leverage Nor1’s eStandby Upgrade® solution to:

Capitalize on an incremental revenue opportunity.
Establish a relevant value on perishable premium inventory and services.
Fill premium suites, restaurants, spas, entertainment venues, the golf course, the casino and more.

Download eStandby Add Ons PDF

eStandby Upgrade	Hotel Benefit	How It Works

Room	Nor1’s signature solution, eStandby Room Generate offers that are relevant to the guest at pricing that fits their wallet (willingness to pay) Make your awarding decision ONLY if you have distressed inventory Gain immediate insight into Guest’s buying behavior	Maintain control of your rates and inventory Incremental revenue Easy to manage Seamless PMS integration Optimized allocation of inventory available on the day of arrival
Dine	Award rates are higher Generate more covers – during off peak periods – for “high sunk cost” meal periods Improve guest satisfaction and loyalty Increase profit margin by 30%	Requests are made on a standby basis Property parameters include blackout dates
Relax	Creates spa awareness Generates demand for spa services Encourages guest interaction before stay Fill known schedule “gap times” Up to 20% in upsell revenue Increased customer satisfaction	Facility controls upgrade offer parameters including dates and times Control prices and blackout dates
Play	Drive more guest traffic to your low periods for: -Tee times -Show tickets Or any other venue that could benefit from increased consumer traffic at certain times	Facility controls upgrade offer parameters including dates and times Control prices and blackout dates

Nor1 Makes It Easy to Get Started!

Simple Implementation: Nor1’s Implementation Team bears the burden of set-up, including training of the property staff.
Easy Management: Nor1 provides analytical support and revenue management assistance.
Hassle-Free Contract: Property may opt out at end of the agreement with written notice 30 days prior to term’s end.

Nor1 At Your Service

Nor1 is not only high-tech but high-touch, too. We work along side our hotel partners to train their staff on our solutions and to maximize the property’s revenue potential. In the beginning, our team of Implementation and Account Revenue Managers works with each hotel to ensure a simple and successful integration. And later, our ARMs provide ongoing content management, reporting, on-demand analysis, and recommendations to help hotels maximize revenue.

Our team of Account Revenue Managers works with each of our customers to ensure a simple and successful solution integration.

eStandby Upgrade Training and Support

Our Hospitality Operations team is never but a click or a phone call away. Nor1 will provide prompt support, guidance and decisive action on any issue or problem reported by a hotel property.

The Account Management Center is open Monday through Friday 8:00 a.m. to 5:00 p.m. PST, and can be reached at +1 408-852-9255 or via e-mail at support@nor1.com. Requests received outside of these hours will be answered by the next business day.

Nor1 has numerous training resources available to our partner properties. We provide training from integration to the front desk for each of our solutions. Hotels can access online tutorials and training information at this address: http://www.nor1.com/training/Home.html.

Our hospitality blog, At Your Service, is full of relevant and helpful tips, facts, and articles. It also gives the Nor1 team a chance to brag on our customers and share in their successes. Want to contribute to our blog? Email marketing@nor1.com

HAPPIER GUESTS IN 10 MINUTES A DAY

Nor1 provides an intuitive system to access reports, change passwords, view training documents and most importantly, fulfill guests’ eStandby requests.