Finally! Another Blog Post…And Something BIG to Get Excited About!
How did it get to be nearly October? Time flies when you are working hard; and that’s exactly what we’ve been doing at Nor1. Summer 2012 was full of firsts for Nor1. We staffed our first trade show booth at HITEC in Baltimore. The three-day hospitality technology conference was hugely successful for our team and a great way to catch up with industry friends and colleagues.
And, we moved! Nor1 packed up our things after six excellent years at the Plug and Play Tech Center and expanded our space for our growing team in nearby Santa Clara. Coordinating an office build-out and moving all our employees and office assets was definitely a organizational first. With new conference rooms named, we have officially settled in.
We also received the summer’s most talked about article in tnooz. Check it out! Finally! Something BIG to get excited about in hotel technology. The article was tweeted to more than 100,000 followers and put the spotlight on the Nor1 and the future of hotel technology.
Here’s an excerpt from the article: “Nor1’s data team started with the recognition that the traditional CRM profile is flawed. Not that the attributes that are often used are wrong, but as soon as they are put into the system, they are outdated….[The] weakness of standard variables associated with hospitality profiles is that they are declarative, not dynamic. Translating that to layman’s terms, what a person tells you about themself at a single point in time is not necessarily and indicator of what they want in the future…To that end, they built an engine that focuses on emphasizing the actual behavior of the traveler and let the accumulated experiences guide the offers that you put in front of the customer.”
We couldn’t have said it better.