Predictably Irrational: First Decisions Matter A Lot
At Nor1, we know that upselling is going to be the “game changer” for hotels looking to boost both revenue and guest satisfaction. That’s why it’s no small detail that Nor1 references millions of historical transactions in our data-driven upsell offers in order to better predict a guest’s willingness to pay a certain price for a particular product. Even more importantly, is the timing of that upsell offer.
Data-nerds to the core, we thought we’d share one of the great insights from Dan Ariely, author of Predictably Irrational. He’s an expert in behavioral economics. You can also read his column in the WSJ.