CheckIn Merchandising™ enables front desk teams to maximize revenue and guest satisfaction by making consistent and effective upsell offers.
CheckIn Merchandising™ creates dynamic and intelligent upsell offers for potentially every hotel guest, regardless of booking channel or the availability of contact data. This sophisticated, data-driven upsell solution empowers front desk personnel to boost the property’s bottom line while also providing every customer with a better experience.
Benefits of Nor1's CheckIn Merchandising™
Optimizes revenue through intelligent upsell offers and pricing
– Averages $2+ incremental RevPAR for business hotels and $4-6+ for resort/destination; most goes straight to the bottom line
Increases guest engagement and satisfaction
– “What’s measured is managed and increased.” Our real-time performance metrics motivate a team to engage every customer with a strategic merchandising offer that enhances the guest experience
– Surveys show that guests receiving paid or unpaid upgrades experience a 10-20% higher satisfaction level
Creates operational efficiency and reduces expensive overhead
– Turns all front desk agents into empowered and engaged upsellers
– Saves significant team and agent effort at check-in
– Also saves time, which the team can use to focus on serving guests
Nor1 CheckIn Merchandising is a necessity at every hotel. Since implementing, we have seen monthly room upsell revenue increases of up to 750%. The program has a responsive and impressively efficient user interface that is simple to navigate and use, and a team behind it that has been beyond responsive and supportive. I highly recommend this tool to all hoteliers.
After having such great success utilizing Nor1’s eStandby Upgrade® across Highgate's entire portfolio of hotels, we now consider it a mainstay in our upgrade strategy. Once the other components of the Nor1 Merchandising Platform, eXpress Upgrade™ and CheckIn Merchandising™ became available to Highgate, we anticipated that implementing them across our independent hotels would not only expand upon eStandby's success, but provide additional operational benefits as well. We were not disappointed. Everyone at Highgate has been absolutely delighted that both the early performance results and the synergies associated with utilizing an integrated upgrade platform have exceeded our expectations.