Actively engage your customers throughout the reservation lifecycle with on-property merchandising offers
eReach™ is the first and only complete customer merchandising solution, and it empowers the hospitality industry to stay connected to its guests throughout their travel lifecycle. Whether through a mobile device (by app or email), via a desktop or on a tablet, eReach™ enables hotels, resorts and casinos to actively merchandise the services that increase their revenue while enhancing the guest experience.
Features of Nor1’s eReach
- Mobile first, and also runs on desktop browser and tablets
- Powered by Nor1’s PRiME® Pricing & Merchandising Intelligence Engine.
- Integrates completely with eStandby® and CheckIn Merchandising™
- Targets customer segments such as wedding groups, convention, business, family, OTA, etc.
- Engages your guests in real-time through multiple distribution channels
– Pushes email/SMS containing eReach™ on-property offers to guests at relevant points during their travel
– Kiosk channel provides guests with instant eReach™ offers while they are on property.
– Front desk agent and/or concierge initiates offers
Benefits of Nor1’s eReach
- Increases revenue/traffic for on-property outlets by offering guests relevant, compelling offers throughout their travel lifecycles
- Enhances guests’ experiences with recommendations and offers targeted to their specific personas
- Leverages agent-observed intelligence and interaction with guest at check-in
- Measures guest engagement and increases guest intelligence
- Allows collection of guests’ email addresses
- Increases demand in outlets such as spa, restaurant and bar during weak periods
- Illuminates the type of offers most compelling to guests (such as BOGO, percentage off or premium incentive)
- Allows global/corporate control and transparency as well as local customizations and refinements
Modules
Publisher Module Benefits
Our intuitive publishing tool (WYSIWYG) makes it easy to create and manage offers
Incorporate constraints and supplier rules, for sophisticated targeting, with merely a few clicks
The system’s 100% SaaS-based model utilizes enterprise-grade security and API integration
Real-Time intelligence Module Benefits
Ability to track and fine-tune real-time offer performances
Intuitive analytics based on a large, modern data stack (including volume, variety and velocity) provide useful, actionable insights
Multi-dimensional analytics (such as offer, persona, property and time) optimize revenue
Additional Benefits
- Increase wallet share by driving foot traffic to hotel outlets
- Promo codes allow for easy redemption-handling by staff across a wide variety of POS systems
- Mobile SDK means direct integration into native mobile apps
