With eStandby Upgrade®, every upsell offer fulfilled is additional revenue.
eStandby Upgrade® empowers the hospitality industry to monetize premium inventory and services that sometimes otherwise goes unused and undervalued — and to relieve oversold situations. More importantly, hospitality companies can deepen their relationships with customers by creating active, meaningful interactions that build brand loyalty through personalized experiences.
Nor1’s pre-arrival upsell solution uses the travel industry’s most sophisticated pricing and merchandising engine, PRiME®, to make dynamic, individually customized, upsell offers. The patented PRiME® takes into account all the important factors in order to return the optimal upsell offer for each individual in the travel lifecycle.
Benefits of Nor1’s eStandby Upgrade®
Creates revenue opportunities
Creates revenue opportunities that are otherwise missed. Incremental upgrade opportunities exist even in full-occupancy/overbooking situations, and guests are willing to pay
Increases guest satisfaction
Surveys confirm that guests who receive paid or unpaid upgrades experience a 10-20% increase in satisfaction level
Monetizes and leverages room features
This creates value that can’t always be captured by a standard room category definition
Identifies “willingness to pay”
Identifies your guests’ “willingness to pay” metrics. These can be leveraged in every future upsell transaction
BOOST eSTANDBY® PERFORMANCE
Traveler receives eStandby® offer via app, email or on Brand.com confirmation page
Enjoy conversion rates above 1.45% industry standard!
32% average increase in original booking value for upgraded bookings!
ADR increases 1% – 5% when normalized across all bookings exposed!
More than 2 million guests are exposed to eStandby offers every month – 500+ million to date!