Nor1 Signs Agreement with Hersha Hospitality Management

September 10, 2015 | 7:00 AM
Nor1 Signs Agreement with Hersha Hospitality Management

HHM to adopt the Nor1 Merchandising Platform, to drive ancillary revenue and enhance guest stays at their Independent Collection properties.

September 10, 2015 – Santa Clara, CA – Nor1’s Merchandising Platform will be used by HHM to help them price and merchandise their premium inventory with eStandby Upgrade®, and engage customers in real-time, with brand-centric offers through eReach™ at their Independent Collection (IC) hotels, which are located in standout neighborhoods of gateway cities across the U.S.

Partnering with Nor1 to utilize their Merchandising Platform at our IC properties will help us to deliver on our mission of providing transformative changes that maximize the potential of our independent hotels to offer authentic and memorable travel experiences for their guests while boosting those properties’ bottom-lines,” stated Sameer Mehra, Chief Revenue Officer (NY & Independent Collection), Hersha Hospitality Management.
We are extremely excited to work with HHM in realizing the mission of their Independent Collection. We are confident that eStandby Upgrade® and eReach™, powered by our dynamic decisions intelligence engine PRiME®, will be a great asset in delivering on their mission,” said Jason Bryant, Nor1’s Founder and CEO.

MP-Network and Nor1 expect to work together to serve independent and branded hotels in Europe, the Middle East and Asia.

Benjamin Lindner, founder and CEO of MP-Network, highlights: All of us at MP-Network are excited about the partnership with NOR1 and the synergies for our joint customers. With RIMS we are not only dramatically improving the quality of all email sent to the guests directly from PMS, but also helping the hotels to increase the exposure of their professional NOR1 upgrade solution to create an additional revenue stream.
By empowering our front desk staff to quickly and easily upsell guests to our premium inventory, CheckIn Merchandising® has had a very positive impact on them,” said Peter Wirbelauer, Front Office Manager, Lindner Congress Hotel, Frankfurt. “The Nor1 Merchandising Platform has created operational efficiencies for many of our other staff members as well.

About Nor1 Inc.

Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising and Intelligence Platform including its signature eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, and eReach™ products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit

About HHM

Hersha Hospitality Management (HHM) operates 115 hotels across the United States including 28 independent hotels ranging from the Rittenhouse Hotel, a AAA Five Diamond property in Philadelphia, to the Larkspur Landing Hotels, all-suite extended stay properties in Northern California and the Pacific Northwest. HHM also provides hotel and asset management to leading full service and select service brands from Marriott, Hilton, Hyatt, Starwood and Intercontinental Hotel Group. HHM’s highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors. Additional information can be found at

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