InterContinental Hotels Group Partners with Nor1, Inc. for Multi-Brand, Multi-hotel Implementation of Upsell Solutions

September 11, 2013 | 8:00 AM
InterContinental Hotels Group Partners with Nor1, Inc. for Multi-Brand, Multi-hotel Implementation of Upsell Solutions

September 11, 2013 – Atlanta, GA and Santa Clara, CA – Silicon Valley’s Nor1, Inc. and InterContinental Hotels Group (IHG) have strengthened their strategic partnership with the global rollout of Nor1’s pre-arrival upsell solution, eStandby Upgrade®, making it available across the hospitality giant’s family of nine brands, over 4,600 hotels and in almost 100 countries and territories worldwide.

Expanding the collaboration with Nor1 will enable IHG, one of the world’s leading hotel companies, to resolve perishable inventory and optimize incremental revenue opportunities, as well as enhance the guest experiences at the hotel. The initial launch was centered on the InterContinental Hotels & Resorts brand, but the continued roll-out of Nor1’s eStandby solution will be made available to most IHG brands and properties around the world by the end of the year.

We want our guests at any of our hotels to have an enhanced experience and feel connected to our brands before they even arrive. Partnering with Nor1 allows us to engage our guests, as individuals, by offering upgrades and services that will enhance their stay,” said Michael Menis, Senior Vice President, Digital and Voice Channels, IHG.

We are pleased to be working with IHG, one of the greatest hospitality brands in the world. This agreement underscores our mutual drive and focus on bringing innovation and customer satisfaction to the front desks of hotels worldwide,” commented Jason Bryant, Founder and co-CEO of Nor1, Inc. “With eStandby, IHG can differentiate each property through custom offers and award upgrades to customers eager to have a better experience.

About eStandby Upgrade

eStandby Upgrade uses the industry’s most sophisticated pricing and merchandising engine, PRiME, to make real-time, data-driven, upsell offers for each reservation, post-confirmation. Leveraging Machine Learning/Artificial Intelligence, this patented decision intelligence technology makes upsell offers at specific points in time through an algorithmic approach that is currently generating incremental revenue and building guest loyalty for thousands of hotels worldwide.

About IHG

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo® Hotels, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express® Hotels, Staybridge Suites® Hotels, Candlewood Suites® Hotels, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty program with over 74 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet for Elites across all hotels, globally.

IHG franchises, leases, manages or owns over 4,600 hotels and 678,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit for hotel information and reservations and for more on IHG Rewards Club.

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About Nor1 Inc.

Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. Nor1’s patented, dynamic decisions intelligence engine, PRiME®, powers Nor1’s scalable upsell platform including its signature eStandby Upgrade® and the FrontDesk Upsell™.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit

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