Kempinski Hotels Begin Deployment of Nor1’s Data-Driven Upsell Solutions Across Brand Portfolio

May 22, 2013 | 2:49 PM
Kempinski Hotels Begin Deployment of Nor1’s Data-Driven Upsell Solutions Across Brand Portfolio
Kempinski Hotels Begin Deployment of Nor1’s Data-Driven Upsell Solutions Across Brand Portfolio
Strategic Agreement to Heighten Guest Experience for Europe’s Most Luxurious Hotels

Geneva and Santa Clara, CA – May 22, 2013 – Europe’s oldest luxury hotel brand, Kempinski Hotels, announced today that it has selected Nor1, Inc., the technology leader in upsell solutions, to provide its data-driven upsell platform for the portfolio of 80 luxury properties.

Since 1897, the pioneering Kempinski Hotels have been on the forefront of hospitality, incorporating innovation into every part of its business. Today’s vision is unchanged as this agreement with Silicon Valley-based Nor1 gives the millions of guests who stay with Kempinski Hotels each year the opportunity to enhance their stays with custom upgrade offers, but that also optimize revenue for the hotels.

“This agreement underscores Kempinski’s commitment to our guests and to innovation,” said Riko van Santen,Vice President Digital Strategy & Distribution for Kempinski Hotels. “Nor1’s dynamic, data-powered upsell offers are as unique as every Kempinski hotel, and tailor-made for each of our guests who expect excellence and value individuality.”
Kempinski is a pioneer in hospitality and we are pleased to partner with a brand that is as committed to the guest experience as it is to the success of each property,” said Jason Bryant, Founder and co-CEO of Nor1, Inc. “Our pledge to our hotel partners is to improve guest interactions from the time a reservation is confirmed through the completion of a guest’s stay. We take a data-driven approach to engineering meaningful and targeted communications that drive long-term loyalty.

Kempinski Hotels will immediately begin roll out of Nor1’s signature eStandby Upgrade™ at its properties including Hotel Adlon Kempinski Berlin, Hotel Vier Jahreszeiten Kempinski Munich, The Stafford London by Kempinski, and the Kempinski Grand Hotel des Bains in St. Moritz. Guests will receive exclusive eStandby Upgrade offers when they book directly with for upgrade deals on suites, spa treatments, and other hotel services.

Integration of the enterprise-level FrontDesk Upsell™ will follow. FrontDesk Upsell provides a sophisticated level of PMS integration and management reporting that empowers front desk agents to better service each guest at the time of check-in. Both solutions are powered by PRiME®, Nor1’s patented decision intelligence engine, that uses buyer-behavior dynamics, Machine Learning/Artificial Intelligence and complex algorithms to make dynamic and personalized offers that are as individual as the guest who receives them.

About Kempinski Hotels

Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 80 five-star hotels in 30 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio consists of historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while also embracing the cultural traditions of its location. Furthermore, Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels.

About Nor1 Inc.

Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. Nor1’s patented, dynamic decisions intelligence engine, PRiME®, powers Nor1’s scalable upsell platform including its signature eStandby Upgrade® and the FrontDesk Upsell™.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit

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