Louvre Hotels Group Signs On for Enterprise-Wide Upsell Success with Nor1, Inc.

February 25, 2013 | 4:35 AM
Louvre Hotels Group Signs On for Enterprise-Wide Upsell Success with Nor1, Inc.

Strategic Agreement Includes Deployment of Nor1’s Comprehensive Upsell Platform

Paris, France and Santa Clara, CA – February 25, 2013 – Louvre Hotels Group and Nor1,Inc., the technology leader in upsell solutions, today announce an agreement to implement Nor1’s end-to-end upsell platform at all of the hospitality group’s current and future hotels.

Nor1’s upsell platform is designed to meet the needs of forward-thinking hoteliers, such as Louvre Hotel Group, looking for a enterprise-level way to optimize revenue, loyalty and the overall guest experience at all key touch-points. Comprised of Nor1’s upsell solutions, eStandby Upgrade and FrontDesk Upsell, the data-driven platform creates a personalized commerce environment that enables hotels to make relevant and targeted upsell offers delivered post-confirmation, pre-arrival, at check-in, and throughout an individual guest’s stay.

The science and power behind the platform is in PRiME®, Nor1’s patented decisions intelligence engine.  This breakthrough technology leverages Machine Learning/Artificial Intelligence and complex algorithms to make dynamic pricing and merchandising decisions based on a scientific understanding of guest behavior coupled with transactional data.

This year, we are committed to deploying a well-defined e-commerce, distribution and revenue optimization strategy across our entire portfolio of hotels around the world,” said Chinmai Sharma, Vice President of Revenue and Distribution of Louvre Hotels Group. “In our emerging markets and our established base, we recognize intelligent upselling as a critical component in driving incremental revenue and guest satisfaction. Nor1’s cutting-edge upsell technologies can help us achieve this and scale with our growth. We see this as an integral part of our overall strategy.

“We couldn’t be more excited to work with Louvre Hotels Group, such a  visionary team in hospitality; and are aligned on a common mission to help  strategically grow revenues across their global portfolio,” said Nor1 Founder and Co-CEO Jason Bryant. “Nor1’s upsell platform powered by PRiME® is the potent combination that will enable Louvre Hotels Group to optimize bottom-line growth for every property while leveraging real data insights to better know each and every guest and that’s the key to lasting success.”

Nor1’s Upsell Solutions

eStandby Upgrade® – Nor1’s signature solution complements a hotel’s existing rate strategy and drives demand for premium inventories and services. eStandby Upgrade is a post-confirmation, pre-arrival solution that makes relevant and targeted upsell offers for each individual reservation across multiple points of customer engagement, from reservation to just before check-in.

FrontDesk Upsell – FrontDesk Upsell works as effectively as its name!  Designed to standardize, simplify and enhance the front desk upsell process, Nor1’s FrontDesk Upsell solution dynamically extends intelligent upsell offers to all guests checking into a hotel, regardless of their booking channel or the availability of contact data.  Through seamless integration with MICROS Opera™ PMS, FrontDesk Upsell provides optimal guest exposure to upsell offers and significant operational efficiencies.

The initial stage of eStandby Upgrade and FrontDesk Upsell deployment will be at the Golden Tulip, Royal Tulip and Tulip Inn properties. Kyriad and Campanile properties will be implemented as a second phase, with a much greater emphasis on the FrontDesk Upsell solution. The deployment of Nor1’s suite of upsell solutions is a highly efficient process that extends operationally from corporate headquarters to the front desks of each property.

About Louvre Hotels Group

Louvre Hotels Group is a Groupe du Louvre subsidiary and is managed by Pierre-Frédéric Roulot. It was established in 1976 and since 2005 has been owned by Starwood Capital Group.

In July 2009 Louvre Hotels joined forces with the Golden Tulip Hospitality Group, when Starwood Capital took over the latter. This move propelled Louvre Hotels Group (Louvre Hotels & Golden Tulip) to the position of a key player in the international hotel industry with more than 1,100 hotels, representing a total capacity of over 88,000 rooms in 42 countries.

Louvre Hotels Group operates six clearly differentiated hotel brands, ranging from 1 to 5 stars: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip.

About Nor1 Inc.

Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. Nor1’s patented, dynamic decisions intelligence engine, PRiME®, powers Nor1’s scalable upsell platform including its signature eStandby Upgrade® and the FrontDesk Upsell™.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit www.nor1.com.

Visit Nor1 at ITB Berlin, March 6-10, Hall 9, Booth 207 to learn more about data-driven upselling.  Contact sales@nor1.com to set up an appointment. 

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Media Inquiries:

Louvre Hotels Group: Adrienne Desazars – +33 (0)1 42 91 47 40 – adesazars@louvre-hotels.com

Brunswick: Candice Baudet, Morgane Le Gall – +33 (0)1 53 96 83 83 – LOUVRE@brunswickgroup.com

Nicole Hockin
VP of Marketing & PR for Nor1, Inc.
+1 408.355.9848

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