New Nor1 Product Automates and Empowers the Front Desk Upsell Process

June 25, 2012 | 4:27 PM

New Nor1 Product Automates and Empowers the Front Desk Upsell Process

Silicon Valley, CA – June 25, 2012 – Nor1, Inc., the technology leader in upsell solutions, will debut the aptly named FrontDesk Upsell™ this week at HITEC 2012 in Baltimore, MD.  

FrontDesk Upsell is the latest product in the portfolio of solutions that comprise Nor1’s upsell platform. The new solution streamlines system efficiencies, and enables hotels (currently available to all hotels using MICROS Opera) to realize more revenue through relevant and targeted upsell offers at the front desk while improving award automation.  

“Hotels are telling us what they like most about FrontDesk Upsell is even more fundamental than the optimized offer creation. It’s all about efficiencies.  FrontDesk Upsell™ gives them complete assurance that every offer made is based on real-time availability of room types with the right attributes for a given guest. It also provides visibility to all upsell offers, results and reporting in one single tool,” said Pierre Boettner, Vice President of Hospitality Technology for Nor1.

Award Automation With MICROS Opera
Through an Opera Exchange Interface (OXI), hotels using eStandby Upgrade and FrontDesk Upsell™ can see reservations, room changes and upgrades as they happen, as well as getting a real-time view of inventory and availability.  When used in conjunction with eStandby Upgrade, reservation records are updated with a comment insertion on the record indicating the eStandby requests made by guests and the associated potential revenue capture for the hotel, offering full transparency and visibility of the guest’s interactions throughout the operation.

Turning Front Desk Staff into Empowered Upsellers
Whether it’s a brand, chain or property-level integration of FrontDesk Upsell™, Nor1’s latest solution enables hotels to standardize and accelerate the front desk upsell process to consistently offer guests relevant and targeted offers based on true decision intelligence gleaned from guest-centric, stay-specific and historical transaction data that is analyzed by PRiME®, Nor1’s patented decision intelligence engine.  FrontDesk Upsell™ offers are dynamically generated and displayed for front desk agents in a simple scripted pop-up regardless of the original booking channel or the availability of contact data. And, this point-of-sale solution can also be configured to automate a staff incentive program, which will motivate usage and compliance to drive guest and employee satisfaction as well as revenue.

Benefits of FrontDesk Upsell™

  • Increase wallet share from guest
  • Create demand for premium inventory and ancillary services
  • Loyalty and guest experience improve with relevant and targeted offers
  • Get more revenue from OTA bookings
  • Empower all front desk staff with consistent upsell capabilities
  • Consistent communication to guests

Features of the FrontDesk Upsell™

  • No set-up, license or maintenance fees
  • View inventory availability directly from the awarding tool
  • Faster revenue auditing
  • Scripted offers train staff and require less dependency on individual employees

About Nor1 Inc.

Nor1, Inc. is the technology leader in upsell solutions. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize revenues for hotels and resorts worldwide including Hilton, Hyatt, InterContinental and Carlson hotels. Nor1 products include its signature eStandby Upgrade® and the FrontDesk Upsell™ both powered by PRiME®, the decision intelligence engine, that makes product selection, upsell pricing, and display ranking decisions customized for each hotel guest.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Goldman Sachs and Accel Partners. For more information, please visit

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Media Inquiries:

Nicole Hockin
Marketing & PR for Nor1, Inc.
+1 408.355.9848

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