Nor1 and Great Wolf Resorts Expand Commercial Relationship; Accelerating Guest Personalization and Pack Member (Employee) Engagement

December 18, 2018 | Silicon Valley, CA and Chicago, IL
Nor1 and Great Wolf Resorts Expand Commercial Relationship; Accelerating Guest Personalization and Pack Member (Employee) Engagement

Award-winning indoor water park resort company extends technology and training partnership to leverage merchandising solutions across all corporate-managed properties

Great Wolf Resorts, Inc., North America’s largest family of indoor water park resorts agreed to expand their relationship with Nor1, the leader in hospitality upgrade and merchandising technology, by extending Great Wolf’s utilization of the Nor1 Product Suite across their portfolio to include CheckIn Merchandising™ in addition to eStandby Upgrade®, already in use at Great Wolf.

The Nor1 Product Suite, powered by Nor1′s patented, dynamic decisions intelligence engine, PRiME®, is designed to drive value based on an intelligent, data-driven approach to guest engagement across the entire guest lifecycle, and includes eStandby Upgrade® and CheckIn Merchandising™.

We are extremely excited to extend our relationship with a partner that focuses on continually elevating the guest experience,” states Jason G. Bryant, Nor1’s Founder & CEO. “Great Wolf fully embraces the Nor1 premise that to make significant gains in guest satisfaction while increasing company financial performance, an organization must deliver an authentic ‘sales through service’ approach. We know guests who are afforded the opportunity to personalize their vacation through enhanced experiences, activities and products are more likely to return. With the countless in-lodge family activities, dining options and character themed room types, Great Wolf is a perfect fit for the Nor1 suite.

The Nor1 product suite provides intelligent merchandising solutions for every stage of the reservation lifecycle and guest experience, enabling hospitality companies to offer their guests the products, services and experiences most likely to make their trip more enjoyable, and at the a when they’re actively planning their getaway.

At Great Wolf Resorts, our renewed partnership with Nor1 provides us with powerful, easy-to-use tools that allow our pack members to fully focus on our guests and families. By delivering exceptional service while authentically presenting each family with unique, memory-making opportunities, we forge a closer relationship between our guests and front-line pack members” explains Brian Casebolt, Senior Vice President of Ancillary Revenue. “From our frontline team to lodge and corporate leadership, the feedback is clear – Nor1 has accelerated our performance – driving higher guest satisfaction, greater pack engagement and improved profitability. A win-win for all involved.

Nor1 services more than 1 million rooms at over 5,000 properties that currently benefit from its real-time, data-driven pricing and merchandising solutions. The company holds patents on the industry’s only real-time decision engine related to premium inventory which leverages the latest machine learning and artificial intelligence methods and maintains over 150M unique buyer behavior records.

About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology.

Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Nor1 is creating the fusion between technology and guest experience. This combination of expertise and skill has set Nor1 apart as a leader in hospitality upgrade, upsell, and merchandising technology and continues to attract distinguished investors, such as Concur Technologies, Goldman Sachs, and Accel Partners.

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About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc. is North America’s largest family of indoor waterpark resorts, and through its subsidiaries and affiliates, owns and operates family resorts under the Great Wolf Lodge brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; Pocono Mountains, Pa.; Niagara Falls, Ontario, Canada; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash., Fitchburg, Mass., Charlotte, N.C.; Garden Grove, Calif., Colorado Springs, Colo., Bloomington, Minn., LaGrange, Ga., and Gurnee, Ill. Additional resorts planned include Scottsdale, Ariz. (late 2019) and Manteca, Calif. (mid 2020).

Additional information may be found on the company’s Web site at

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