Nor1 and Rocco Forte Hotels Partner to Delight Guests and Enhance Their Experience With Customized Upsell Opportunities

September 15, 2014 | 12:01 AM
Nor1 and Rocco Forte Hotels Partner to Delight Guests and Enhance Their Experience With Customized Upsell Opportunities

September 15, 2014 – Santa Clara, CA – Nor1, whose upsell solutions have helped thousands of hoteliers worldwide generate ancillary revenue, announced that it has been selected by Rocco Forte Hotels for the implementation of Nor1’s eStandby Upgrade solution, providing their iconic hotels in the finest destinations in Europe with the tools to further delight their valued guests by providing upgrade opportunities to their hotels’ premium inventory.

Christopher Cooper, Director Revenue, Distribution and Digital Strategy at Rocco Forte Hotels, said, “At Rocco Forte, we are fortunate to have some of the world’s most desirable hotel properties in amazing locations, which serve discerning and highly selective travelers. We are happy to partner with Nor1 to help our hotels build on their already strong guest relationship, offering highly relevant, customized and targeted upsell offers that enhances our guests stay.

He concluded, For us, eStandby is not only a smart business decision, but another way to bring guests the very best of what Rocco Forte Hotels has to offer and allows them to familiarize and explore accommodation options they have not considered before. We are excited to embark on what we believe will be a long and productive relationship.

eStandby is an innovative merchandising solution that helps hotels increase revenue and guest satisfaction via real-time, data-driven predictive targeting.

Leveraging the company’s patented PRiME decision platform, eStandby Upgrade harnesses real-time intelligence and optimization algorithms to help hotels target the right guest with the right offer at the right time – helping hotel companies, brands and property managers enforce and manage brand standards around service, delivery, and loyalty program conditions as they grow ancillary revenue.

Nor1’s eStandby/Rocco Forte
We are delighted and appreciative to partner with Rocco Forte Hotel Group,” said Jason Bryant, Nor 1’s founder and CEO. He concluded, “We look forward to continuing to exceed all expectations for the eStandby Upgrade product, and to expanding our partnership with this distinguished hotel leader in the future.

In an era of rising customer acquisition costs, shrinking revenues at the hands of third party intermediaries and eroding guest loyalty, hoteliers have sought a solution to allow them to “push” relevant, timely offers and communications, engaging guests in real-time and generating revenue not just during a hotel stay – but throughout their entire trip.

Along with Nor1s recently released eReach product, eStandby provides a solution, allowing hotels to reach guests with personalized offers and recommendations, real-time for each specific traveler, based on variables and derived statistics relative to the unique traveler and her trip.

About Nor1 Inc.

Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising and Intelligence Platform including its signature eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, and eReach™ products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit

About Rocco Forte Hotels

Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.

Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Golf & Spa Resort, Sicily; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; Hotel Astoria, St Petersburg.

Future opening: Jeddah

Media Contact:
Michael Frenkel, MFC PR
For Nor1 (212) 808-6559

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