Nor1 Expands Partnership with Eldorado Resorts, Inc

May 18, 2016 | 7:00 AM
Nor1 Expands Partnership with Eldorado Resorts, Inc. to Further Deploy the Nor1 Merchandising Platform at Circus Circus Resort Casino Reno and Eldorado Resort Casino Reno

May 18,2016 – Santa Clara, CA – Fueled by the success of Nor1’s eStandby Upgrade® product, Eldorado Resorts, Inc. has signed to bring Nor1’s Merchandising Platform to their other holdings, Eldorado Resort Casino and Circus Circus Resort Casino.

Eldorado Resorts, Inc. has over 4,000 rooms in Reno with countless amenities ranging from in-room spa tubs to fabulous mountain views. Our Resorts are known for award-winning dining and world class entertainment” said Glenn Carano, General Manager for the Eldorado and Silver Legacy. “We have seen great success through combined efforts with Nor1 and the Silver Legacy, including increased guest satisfaction and revenues, which are top priorities for us. Likewise, it has improved operational efficiencies for our staff. We are pleased to expand our partnership and hope to see that same success at the Eldorado and Circus Circus.

“We are delighted to welcome Eldorado Resort Casino and Circus Circus Resort Casino to our partnership with Eldorado Resorts. We look forward to bringing our solutions and expertise to the table and working together to make dynamic, individually customized, merchandising offers that will strengthen their relationship with their guests as well as their bottom lines” said Jason Bryant, Nor1’s Founder and CEO.

About Nor1 Inc.

Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising and Intelligence Platform including its signature eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, and eReach™ products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit

About Eldorado Resorts, Inc.

Eldorado Resorts is a casino entertainment company that owns and operates seven properties in five states, including the Eldorado Resort Casino, the Silver Legacy Resort Casino and Circus Circus Resort Casino in Reno, NV; the Eldorado Resort Casino in Shreveport, LA; Scioto Downs Racino in Columbus, OH; Mountaineer Casino Racetrack & Resort in Chester, WV; and Presque Isle Downs & Casino in Erie, PA. For more information, please visit

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