Nor1 Expands Presence in Middle East, Welcomes Hasan Barakat as Regional Director, Business Development, Middle East

May 16, 2019 – Silicon Valley, CA and Dubai, UAE

Nor1 Expands Presence in Middle East, Welcomes Hasan Barakat as Regional Director, Business Development, Middle East

Nor1, the industry’s most profitable upsell platform, and the global leader in hospitality upgrade, upsell, and merchandising technology is pleased to announce and welcome Hasan Barakat as Regional Director, Business Development. Mr. Barakat, based in Nor1’s Dubai office, will be responsible for expanding and strengthening Nor1’s relationships with industry partners throughout the Middle East and Africa.

I am very excited to be working with Nor1 to provide Middle Eastern high-end hotels with an intelligent upsell platform that enables them to capture additional revenue, assisting with achieving their goals and targets, and additionally helps them enhance customer engagement and increase operational efficiencies,” said Mr. Barakat, “I’m looking forward to expanding the partnerships with our existing client base, and at the same time growing the presence of Nor1 throughout the region.

Mr. Barakat joins Nor1 from Rotana Hotels Management Corporation, where he held the position of Corporate Director of Front Office. Prior to that role, he held various other management roles at Rotana, Jumeirah and Four Seasons hotels in the region. Hasan earned his Bachelor of Arts degree in Hotel Management from Applied Science University in Amman, Jordan.

We are very pleased to welcome Hasan to the Nor1 Team,” said Jason G. Bryant, Nor1’s Founder and CEO. “We are confident that his industry knowledge and experiences gained while at these 5-star hotel brands will be a valuable asset to Nor1. We look forward to expanding the adoption of our upgrade, upsell, and merchandising platform throughout the region, and also to helping hotels understand the significant opportunity of applying AI and machine learning to their hotels and resorts.

For more information, please visit nor1.com.



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