Nor1 Partners with HBD

May 1, 2017 | Santa Clara, CA
Nor1 Partners with HBD to Create Global Solutions Partnership, Extending the Nor1 Merchandising and Intelligence Platform Throughout the Spanish Speaking Market and Establishing Local Presence in Spain

May 2, 2017 – Silicon Valley, CA and Barcelona, Spain – Nor1, Inc. and HBD Consulting Partners S.L. announced today that they have entered into a joint relationship to extend the Nor1 Merchandising and Intelligence Platform throughout the Spanish market. “As our first Global Solutions Partner, we are excited to work with HBD, who we believe is ideally suited to extend our footprint and presence in Spain and the Spanish speaking world,” said Jason Bryant, Nor1’s Founder and CEO. “Their reputation and experience with training and providing high-touch consulting solutions to the local Spanish market is world-class. I’m proud to be associated with HBD and look forward to working together to create a best-of-breed solution for our joint clients.” This new relationship provides HBD with sales and representation rights to the entire Nor1 Merchandising and Intelligence Platform product suite in Spain and the Spanish speaking market.

We are extremely proud and excited to partner with and represent Nor1 throughout Spain and the Spanish speaking world,” stated Alejandro Francino, HBD’s CEO. “Adding the industry-leading Nor1 Merchandising and Intelligence Platform to our client offerings not only expands our value to our clients, but also furthers our ability to help our clients enhance their guest’s stay while optimizing revenue throughout the reservation lifecycle and guest journey.

About Nor1, Inc.

Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising and Intelligence Platform including its signature eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, and eReach™ products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit

About HBD Consulting Partners S.L.

HBD Consulting Partners S.L. provides world-class training and consulting services and solutions to the hospitality industry. Headquartered in Barcelona, Spain with offices in Dubai and Peru, HBD offers revenue-centric upselling and cross-selling programs for the front-desk, food and beverage, and reservations personnel.

HBD’s programs are focused on increasing the bottom line and KPIs of their clients, are based on state-of-the-art methodologies and learning techniques, are cross-culturally aware and are offered in 7 languages. HBD’s team of experienced former hoteliers has trained more than 25,000 hotel personnel in 16 countries. , please visit

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