September 18, 2018 | Silicon Valley, CA
Nor1 to Offer Its Upgrade, Upsell, and Merchandising Platform to More Hotels and Resorts Worldwide Through Partnership with HRS

Nor1, Inc. today announced a distribution partnership with Hospitality & Retail Systems (HRS) to expand its reach to more hotels around the world and enable them to increase RevPAR and ADR through the use of its industry-leading upgrade solutions eStandby Upgrade®, eXpress Upgrade™, and CheckIn Merchandising™.

Nor1, Inc., the leader in hospitality merchandising technology, services more than one million rooms at more than 5,000 properties that currently benefit from its real-time, data-driven pricing and merchandising solutions powered by PRiME®.

HRS, a market leader in IT for the hospitality and retail industries and the largest Oracle Hospitality Platinum Partner worldwide, supplies innovative management solutions to more than 3,000 hotels, restaurants, and trading companies around the world.

We are extremely pleased and excited to partner with HRS,” said Jason G. Bryant, Nor1’s Founder and CEO. “HRS’s reputation of providing innovative solutions to the hospitality industry and their extensive knowledge and experience with Oracle Opera, make them well-suited to present our suite of upsell products to their hotels and resorts clients.
We are delighted to represent Nor1’s industry-leading merchandising platform,” stated Joanne Vaughan, CEO at HRS. “Our commitment to providing hotels with the most innovative solutions to improve their performance and increase their bottom line is a perfect fit with Nor1’s real-time, data-driven upsell solutions.

About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology.

Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Nor1 is creating the fusion between technology and guest experience. This combination of expertise and skill has set Nor1 apart as a leader in hospitality upgrade, upsell, and merchandising technology and continues to attract distinguished investors, such as Concur Technologies, Goldman Sachs, and Accel Partners.

For more information, please visit

About HRS

Founded in 1990, HRS was created with the aim of providing a superior customer experience, both for service industry companies and their clients. Now in its 29th year, HRS provides innovative management solutions for: hotels, restaurants, retail chains, stadiums, spas and fitness clubs. HRS has an impressive portfolio of products and services, these include: pre-project analysis, hardware and software supply, strategic IT consulting, solutions implementation and integration, staff training and consulting, 24/7 technical support, plus a
wide range of professional customer services. The company has developed an excellent reputation for providing quality services together with a strong global presence. HRS has established itself not just as an IT solution provider but also as a proactive contributor to the hospitality industry.

For more information, please contact Oleg Kudrin at or visit

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