Nor1 to Debut a New Generation (NG) of eStandby® at ITB Berlin

February 28, 2019
Nor1 to Debut a New Generation (NG) of eStandby® at ITB Berlin

The global leader in hotel upsell technology to showcase a game-changing evolution to its flagship eStandby® product at the World’s Leading Travel Trade Show®.

Attendees at this year’s ITB Berlin will be introduced to the latest cutting-edge innovations from Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology. The company will unveil eStandby® NG the enhanced version of their flagship eStandby® product that currently services over 1 million rooms in more than 3,500 hotels globally and has generated more than half a billion upsell offers. ITB Berlin attendees and media are invited to come by Hall 8.1 booth 120a to meet with the Nor1 team and learn more about this innovation.

ITB Berlin, which takes place from March 6th to 10th, is recognized as the global travel industry’s leading trade show and convention attracting over 10,000 companies from 187 countries and 180,000 visitors.

ITB Berlin provides us with the ideal opportunity to share the important upsell solutions we’re developing,” said Jason G. Bryant, Nor1’s Founder and CEO. ” We have always provided a personalized and effective approach to help hotels drive revenue. But with the launch of our new generation of machine learning, embodied by eStandby® NG, we are raising the bar by applying machine learning to maximize revenue, and drive real operational efficiencies so we can provide hotels with the highest ROI on upsell technology in the industry.

Nor1 delivers real-time, data-driven, personalized pricing and merchandising solutions at every stage of a guest’s stay. Their team is transforming the category with their machine learning and AI technology, powered by Nor1’s patented upsell pricing and merchandising engine, PRiME®, which uses predictive analytics to make dynamic, personalized, upsell offers. eStandby® NG is Nor1’s signature post-confirmation/pre-arrival upsell solution and the highlights of the enhanced version include:

  • eXpress Upgrade product (two products for the price of one): Instantly confirmed upgrades, delivered via desktop or mobile, based on real-time inventory.
  • Auto-Awarding: eStandby® NG, following your rules, will automatically upgrade guests to optimize revenue yield and reduce operational overhead.
  • Enhanced user-facing analytical tools: New tools that drive performance by providing hotels with real-time insights and recommendations.
  • Free upgrade: Existing clients using eStandby will be upgraded to eStandby® NG automatically and at no cost.
Nor1’s extension of our AI capabilities to our entire platform means our customers who optimize their use of our products can see a guest interested rate of 40% in upsell offers, and an acceptance rate of 15%, resulting in incremental revenues up to $120 per room,” says Bryant. “We are leading the hospitality industry in applying machine learning to upsell revenue generation and providing the benefits of this technology to our customers.

To book a private meeting with Nor1, please click here or visit Hall 8.1 booth 120a to see eStandby® NG in action..

For more information, please visit

About Nor1, Inc.

Nor1 is founded on a rich heritage of hospitality technology innovation. Using our wealth of industry knowledge, we are committed in the task of helping hotels upsell their rooms and attributes using our proprietary decision engine.

With over 3500 installs worldwide, Nor1 has developed new and innovative products and consultative services that empower today’s hotels take control of their guest engagement and revenue destiny and grow their business more effectively.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Our investors include Concur Technologies, Goldman Sachs, and Accel Partners.

For more information, please visit

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit, and the ITB Social Media Newsroom.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this press release are for identification purposes only. Use of these names, and brands does not imply endorsement.

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