nor1 to introduce innovative machine learning pricing methodology

March 23, 2017 | 7:00 AM
Nor1 to Introduce Innovative Machine Learning Pricing Methodology at INFORMS 2017 Business Analytics Conference

March 23, 2017 – Santa Clara, CA and Las Vegas, NV – Nor1’s Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation “Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue” on Monday, April 3 from 11:30 am – 12:20 pm at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas.

Under the “Revenue Management and Pricing” Track, this informative session will focus on the business opportunity for individualized pricing as well as the technology stack needed to put the practice into production. It will also highlight the use of machine learning algorithms to calculate consumer price elasticity in real time to boost hotel room revenue.

Comprehensive utilization of the abundance of data that can be captured during a customer’s website visit is key to empowering hotels to tailor relevant, enticing, individualized offerings to each consumer through optimized pricing and personalized promotions, said Pavan Kapur, SVP of Global Gaming at Nor1
Given our extensive experience in pricing premium hotel room inventory using our patented machine learning technology, Nor1 is proud to introduce this state-of-the-art pricing methodology that influences customer behavior at the top of the booking funnel”, said Kirby Bosch, VP of Technology at Nor1.

The full abstract for this presentation can be read at

About Kirby Bosch

Kirby Bosch, Nor1’s Vice President of Technology is responsible for managing Nor1’s skilled engineering, product, and data sciences teams globally, as well as leading product design, development and launch for all of Nor1’s Merchandising Technology solutions. Kirby’s positive attitude and strong work ethic, in addition to his communication and analytical skills, and insight into customer needs help position Nor1’s solutions as market leaders in Upsell Merchandising Technology for the Hospitality and Travel industries. Prior to joining Nor1 as a Product Manager, Kirby spent more than 6 years as a computer engineer at FAAC Incorporated where he managed software development teams in the design, implementation, and delivery of tactical training systems for military personnel and consulted on product development and strategy. Kirby earned his BSE in Computer Engineering from University of Michigan and his MBA in Corporate Innovation & Finance from Indiana University – Kelley School of Business.

About Pavan Kapur

Pavan Kapur is Senior Vice President, Global Gaming, at Nor1. Mr. Kapur is responsible for the leadership of the Global Gaming team and driving sales of the Nor1 Merchandising Platform throughout the Global Gaming Industry. Mr. Kapur has most recently held positions as SVP, Analytics and Revenue Optimization at Atlantis, Paradise Island, Bahamas; and VP of Revenue Optimization, Enterprise Analytics at Caesars Entertainment Corporation. He received his MBA in Finance from Florida Atlantic University and a BS in Statistics from the University of Florida. In addition to his expertise with Revenue Optimization and Analytics, Mr. Kapur has an extensive background in predictive modeling, optimization, data mining, business intelligence, customer behavior analysis and competitive intelligence.

Nor1 has proven to be a great and accommodating partner for Lindner during our use of eStandby Upgrade®. That, along with the successes that we’ve enjoyed in maximizing revenue for our premium inventory; and ancillary products and services made complete sense for us to see how much further expanding our partnership to include eXpress Upgrade™ and CheckIn Merchandising™ could take our hotels,” stated Insa Becker, Corporate Rooms Division and Central Project Management, Lindner Hotels & Resorts. “The significant increases in incremental revenue and guest satisfaction achieved after integrating both products into our daily processes at three of our properties, confirmed our expectations and we couldn’t wait to implement at the rest of our hotels.
By empowering our front desk staff to quickly and easily upsell guests to our premium inventory, CheckIn Merchandising® has had a very positive impact on them,” said Peter Wirbelauer, Front Office Manager, Lindner Congress Hotel, Frankfurt. “The Nor1 Merchandising Platform has created operational efficiencies for many of our other staff members as well.

About Nor1 Inc.

Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising and Intelligence Platform including its signature eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, and eReach™ products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit

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