Nor1 Unveils New Brand Identity; Relaunches Corporate Website

February 22, 2012 | 4:47 PM
Nor1 Unveils New Brand Identity; Relaunches Corporate Website

SUNNYVALE, CA – February 22, 2012 – It’s Here! Nor1, the technology leader in upsell solutions, is proud to announce the release of its new brand identity.  The change includes a redesigned company website and overall re-branding in support of the company’s commitment to technology and the hospitality industry, and further solidifies the company’s leadership position.

The new visual identity represents “innovation” and “guest relations” featuring a custom graphic color-wheel that morphs its shape and images in context to the company’s solutions and services. The overall look reflects Nor1’s pledge of perpetual innovation in addition to being client-driven, data-driven, creative, responsive, and a thorough organization that continues to expand its presence in the hospitality technology market.

“We wanted to be sure that the appropriate information and resources were available for our hospitality customers to learn about Nor1 products and innovations,” said Art Norins, Founder and CEO of Nor1, Inc. “Equally important was that our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry.”

The primary objective of the new Nor1 website is to serve as an effective business development tool.  Highlights of the new, include:

  • Solutions – The Solutions page provides a clear positioning of Nor1’s technology innovations and overall corporate ethos.
  • eStandby Upgrade – Deep insight has been added on the company’s signature solution page arming both existing and future hotel partners with the information they need to begin increasing revenue and guest satisfaction.
  • eStandby Upgrade Support Tab – This Tab gives key guidance for eStandby Upgrade integration and customer service.
  • eStandby Upgrade Sign-up Tab – Through an easy to fill online form, hotels can now begin the eStandby implementation process from the website.
  • Nor1 Blog – This is where the best technology minds of Silicon Valley and hospitality revenue management come together to offer articles, tips, musings and company information in an open, engaging environment.
  • Nor1 Careers – A clean and clear page to attract top engineering and hospitality talent.

About Nor1, Inc.
Nor1, Inc. is the technology leader in upsell solutions.  Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize revenues for hotels and resorts worldwide including Hilton, Hyatt, InterContinental and Carlson hotels. Nor1 products include its signature eStandby Upgrade® and the FrontDesk Upsell™ both powered by PRiME™, the decision intelligence engine, that makes product selection, upsell pricing, and display ranking decisions customized for each hotel guest.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Goldman Sachs and Accel Partners. For more information, please visit

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