UAE’s Danat Hotels & Resorts Boost Revenue and Increase Front Desk Efficiencies Thanks to Nor1’s eStandby Upselling Product

September 15, 2014 | 11:56 PM
UAE’s Danat Hotels & Resorts Boost Revenue and Increase Front Desk Efficiencies Thanks to Nor1’s eStandby Upselling Product

Rapid Deployment of eStandby in the Region Now Helps More than 100 Properties in the UAE, Including Danat’s Distinctive Hotels, Maximize Premium Inventory.

September 15, 2014 – London – As occupancies continue to improve worldwide, Danat Hotels & Resorts ( is deploying Nor1’s eStandby upselling product to help its upscale hotel portfolio realize thousands of dollars in upselling revenue each week, as travelers increasingly seize the opportunity to pre-book premium inventory via targeted offers, prior to check-in.

Danat Hotels & Resorts is the upscale hotel division of the National Corporation of Tourism and Hotels (NCT&H). Nor1’s upsell solutions have helped hoteliers generate more than $500 million dollars in ancillary revenue worldwide.

Together, Nor1 and Danat are providing our distinctive city and resort properties with the tools to further delight their valued guests by providing upgrade opportunities to their hotels’ premium inventory,’ said Walid Harouni – Hotels Division Director at National Corporation for Tourism and Hotels. He concluded, “Our work with Nor1 has resulted in a significantly increased uptake of higher room products, all booked pre-arrival – meaning not just added revenue, but greater Front Desk staff efficiencies as well.

Danat Hotels & Resorts interfaces with Nor1’s eStandby system via the SynXis booking engine, and the Nor1/Micros two-way interface. The two-way interface provides still more operational efficiencies, as guest upgrades are automatically awarded, and guest status updated, via the properties’ Property Management System (PMS).

We are delighted and appreciative to partner with Danat Hotels & Resorts,” said Jeff Down, Nor 1’s Vice President of Business Development for EMEA, based in London. He concluded, “We look forward to continuing to exceed all expectations for the eStandby product, and to expanding our partnership with this distinguished UAE hotel leader in the future.

Nor1’s eStandby/Danat

In an era of rising customer acquisition costs, shrinking revenues at the hands of third party intermediaries and eroding guest loyalty, hoteliers have sought a solution to allow them to “push” relevant, timely offers and communications, engaging guests in real-time and generating revenue not just during a hotel stay – but throughout their entire trip.

Along with Nor1s recently released eReach product, eStandby provides a solution, allowing hotels to reach guests with personalized offers and recommendations, real-time for each specific traveler, based on variables and derived statistics relative to the unique traveler and her trip.

About Nor1 Inc.

Nor1, Inc. is the leader in hospitality merchandising technology. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising and Intelligence Platform including its signature eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, and eReach™ products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as SAP, Goldman Sachs and Accel Partners. For more information, please visit

About Danat Hotels & Resorts

Danat Hotels & Resorts is the upscale hotel division of the National Corporation for Tourism and Hotels (NCT&H), formed in 1996 with the objective of participating in the development of Abu Dhabi Emirates hotel and tourism sectors. The Corporation provides national transport, industrial catering, hotel acquisition and asset management. All Abu Dhabi Arab Emirates hotels across the group portfolio are asset managed under the umbrella of Danat Hotels & Resorts.

Danat’s portfolio of upscale UAE hotels offers a selection of luxury city and resort properties, each reflecting the individuality and distinctive style of the local traditions. Guests at each destination will encounter the international ambience and superb service today’s traveler has come to expect.

Media Contact:
Michael Frenkel, MFC PR
For Nor1 (212) 808-6559

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