Worldhotels Partners with Nor1, Inc. for Integration of Upsell Solutions

March 5, 2012 | 1:54 AM
Worldhotels Partners with Nor1, Inc. for Integration of Upsell Solutions

Berlin, Germany – March 5, 2012 – Nor1, Inc., the technology leader in upsell solutions, and Worldhotels have formed a strategic partnership to offer Nor1’s eStandby Upgrade® across the hotel group’s collection of more than 500 independent hotels worldwide.

The agreement enables hotels that are part of the group to quickly and easily implement the no-cost eStandby Upgrade solution that has already earned millions of dollars for hotels worldwide.

“Partnering with Nor1 allows our hotels to offer their guests a better experience and experiment with different services by creating a demand for unsold inventories. The eStandby Upgrade solution is a clever incremental revenue opportunity for a property’s bottom line,” said Paulo Salvador, Global Vice President of Marketing and Sales at Worldhotels.

“We are pleased to be working with Worldhotels; a partner that thrives on arming its hotels with the latest enhancements in reservation technology services,” commented Jason Bryant, President and COO of Nor1, Inc. “This agreement underscores our mutual drive and focus on increasing wallet share, and bringing innovation and better guest experiences to the front desks of hotels worldwide.

About eStandby Upgrade®
eStandby Upgrade is the signature technology solution from Nor1, Inc. It uses the industry’s most sophisticated pricing and merchandising engine, PRiME™, to make dynamic, guest-centric, customized upsell offers for each reservation, which are delivered post-confirmation. Every eStandby Upgrade request fulfilled by a property is additional revenue.

Free integration and on-going support are just some of the reasons that eStandby Upgrade is a no-brainer for hotels looking for an upsell solution that will increase their revenue and support their pricing strategies. Increasing RevPAR by maximizing ADR without affecting occupancy is another. Additionally, eStandby Upgrade is fully integrated with Worldhotels property management system (PMS),  ResMaster 3.

Nor1 at ITB Berlin
Nor1 is exhibiting at ITB Berlin, Stand 208, Hall 9, March 7-11, 2012. Email to schedule an appointment.

About Nor1, Inc.
Nor1, Inc. is the technology leader in upsell solutions.  Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize revenues for hotels and resorts worldwide including Hilton, Hyatt, InterContinental and Carlson hotels. Nor1 products include its signature eStandby Upgrade® and the FrontDesk Upsell™ both powered by PRiME™, the decision intelligence engine, that makes product selection, upsell pricing, and display ranking decisions customized for each hotel guest. Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Goldman Sachs and Accel Partners. For more information, please visit

About Worldhotels:
Worldhotels is an exclusive collection of the world’s most unique independent hotels. Under the banner “Unique Hotels for Unique People”, it now has almost 500 affiliate properties in 250 destinations and 65 countries worldwide.

For over 40 years, the company’s mission is to offer business and leisure travellers easy access to a wide range of 4 and 5 star hotels with character and distinction. Each hotel in the Worldhotels portfolio has passed a rigorous selection process and meets the group’s stringent quality standards. Over 1,000 quality criteria are anonymously tested on an annual basis.

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Media Inquiries:
Nor1, Inc.
Nicole Hockin
VP, Marketing & Public Relations
(408) 355-9848

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